Moletto wines, presented as part of the “Pro Vite" initiative at the special stand located in the departures area of Venice's Marco Polo airport, met with complete success from the public. Tremendous interest for Moletto wines presented in tastings by a highly-efficient team of professional sommeliers, backed by the presence of Chiara Stival. This success was also mirrored in the data prepared by the Enoteca DeCanto, facing the stand, which at the conclusion of the Moletto wine tasting period, registered requests for 486 glasses of Chardonnay, 317 of Lison Classico, 327 of Franconia and 217 of Cabernet Sauvignon Selecti, which were the four wines included in the tastings. A large number of bottles were also sold. Numerous the requests for information and documentation. Those expressing curiosity and desire to get to know the wines of the Lison-Pramaggiore DOC area were both Italian travelers (many of whom were unaware of this particular DOC region), as well as European (in particular Spanish, French, German, Swedish, Norwegian and Danish) and trans-oceanic travelers. Highly satisfied the Moletto staff that manned the stand from October 5-28, 2007. The Venice Marco Polo airport, through which pass seven million passengers each year, confirmed itself to be a major international venue. The “Pro.Vite” project, co-financed by the European Community and the Veneto Region, was created in collaboration with Venezi@Opportunità, the Province of Venice and the Slovena Rod agency. This collaboration across national boundaries in the primary sector highlighted wine not only as a major product from this area, but also as a driving factor in the promotion of other sectors.